Build a Strong Foundation in Business Fundamentals

Leadership development at UC Berkeley Haas begins with a strong foundation in general management. In the Full-time MBA curriculum, you'll build fluency across functions—from finance and marketing to strategy and operations—so you can understand how organizations create value and make decisions.

That foundation goes beyond technical knowledge. You'll learn to ask better questions, challenge assumptions, and apply judgment in complex, uncertain environments. It's how you develop the perspective to guide organizations through change and move business forward.

General management at UC Berkeley Haas focuses on building cross-functional expertise and the judgment to make effective business decisions and drive impact.

In the Berkeley Haas MBA program, you'll build this foundation through:

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Searching for impact in big tech, finding it at Google

For Joseph Hassine, MBA 21, business school would be a good way to build out his academic knowledge in the core curriculum. Throughout his two years, he made the most of the experiential learning opportunities at Berkeley Haas to explore variations in the social impact career path, from start-ups to big tech.

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General Management in the Haas MBA

General management at UC Berkeley Haas focuses on building cross-functional expertise across areas like finance, marketing, strategy, and operations. In the Full-time MBA curriculum, you develop the ability to understand how organizations create value and make informed decisions across functions.

General management provides the foundation for effective leadership by helping you connect ideas across disciplines, ask better questions, and apply judgment in complex situations. At Berkeley Haas, these skills are developed through coursework, collaboration, and real-world application.

Students apply general management skills through case discussions, team-based projects, and experiential learning opportunities. These experiences prepare you to lead organizations, navigate uncertainty, and drive meaningful impact across industries.

Being located in the San Francisco Bay Area and near Silicon Valley gives students exposure to companies and leaders at the forefront of innovation. This environment helps you apply general management principles in rapidly evolving industries and real-world business contexts.

Take the Next Step

The Haas Full-time MBA is our flagship offering, designed to give students the tools to become leaders and earn their MBAs. Learn from world-renowned faculty as well as our truly global cohort of students. All this in the heart of Silicon Valley.

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