First-Person

Vannie Shu

Vannie Shu
MBA 12

Associate Marketing Manager
The Clorox Company
Oakland, California

Internship:
Procter & Gamble
Cincinnati, Ohio

Previous degree:
BA, Communication Studies and Economics, University of California, Los Angeles

Job prior to Haas:
Associate Account Planner
Google
Mountain View, California

Even as an undergrad, Vannie Shu knew she wanted to work in the consumer goods industry, specifically in Marketing. Her job at Google, where she worked with consumer good firms on their digital ad campaigns, reinforced her interest. Getting an MBA at Berkeley Haas gave her the academic foundation and practical experience to make the career switch.

"My Berkeley Haas classes really solidified and expanded my understanding of marketing. My previous experience had been mostly executing others' ideas and plans. Now I have a much more strategic perspective and better understanding of all the other business disciplines."

"Question the Status Quo can mean something as ordinary as asking the Program Office for more meeting space on campus. At Berkeley Haas, students are respected and listened to."

"The Play Conference was the first time I had ever managed a social media marketing campaign for an event or a brand. It was a priceless opportunity to gain hands-on experience, from conceiving the strategy to executing it. I had no idea how much effort went into live tweeting an entire conference!"

"The Bay Area is where I grew up, so I love showing my classmates the places they might not find on their own, such as San Francisco's Twin Peaks, Tomales Bay, and out-of-the-way spots in Wine Country."

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