First-Person

Michael Smith

Michael Smith
MBA 86

Senior Vice President of Marketing & Creative Services
Food Network
New York

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With its evening ratings falling, the Food Network needed a new strategy for retaining viewers after its popular daytime shows ended. As the network's new senior vice president of marketing and creative services, Michael Smith developed an aggressive marketing strategy that emphasized a new programming line-up, which featured The Next Food Network Star, a race to find the next Food Network host, and Tasty Travels, a road-show starring Rachel Ray.

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