First-Person

Swati Reichmuth

John Riccitello
MBA 81

Chief Executive Officer
Electronic Arts, Inc.
Redwood City, California

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After graduating from Berkeley, John Riccitello traveled the world, moving up the corporate ladder from his first job with Clorox, where he relocated to Dusseldorf, to a post as group marketing director with Pepsi in Cypress, and then to the United Kingdom as CEO of Sara Lee's worldwide bakery division. Riccitello returned to the Bay Area to head EA, a $3 billion video game publisher that produces blockbuster games such as Madden NFL and The Sims.

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