Innovation, technology, and music all come together in the Afghan Music Project, the brainchild of two recent Berkeley MBA graduates Adam Gouttierre and Chris Becherer. Their mixed media social venture centers on an 11-song album of traditional Afghan music that they recorded in Kabul, Afghanistan. At one point in 2006, the album occupied the #12 spot in Apple's iTunes' world music category.
“We used the latest digital technology and business models to sell the album to raise money for our nonprofit corporation, which will revive music education in Afghanistan after years of repression under the Taliban,” says Becherer. “A whole generation has grown up separated from this rich cultural heritage.”
When asked to reflect on the attributes of a successful corporate leader, he underscores a few: “I think one must possess relevant competence in one's industry and firm. And the ability to manage well is a prerequisite for leadership.” He adds, “At least in a high-tech company, one needs to be close to one's products and customers.”
Inspired by the rich sounds of Afghanistan and the plight of its people, the two students spent part of the summer of 2005 in the country to work with musicians there and record the album.
All proceeds from album sales are being used to pay Afghan teachers' salaries, particularly those who teach young women. Just 600 downloads of songs from the album (or 60 album sales) will pay one Afghan music teacher's salary for an entire year. The album is now available for download through 40 online music stores.
The innovative atmosphere of the Haas School inspired both men to undertake the project. Becherer, who is now a product manager at Apple, came to Haas to pursue his interest in the technology and entertainment industries. Gouttierre, who is now working as a product manager at Microsoft, came looking for — and found — an “intense, innovative b-school experience. Haas encourages you to move beyond the status quo.”
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