First-Person

Michaela Rodeno

Michaela Rodeno
MBA 80

Former CEO
St. Supéry Vineyards and Winery
Napa, California

As one of the few fluent French speakers in Napa Valley during the '80s, it was only natural for Michaela Rodeno to take an interest in wine. Rodeno, former CEO of St. Supéry Vineyards and Winery, became one of the leading women in the California wine industry, responsible for managing all the winery's activities — from strategic planning, grape growing, and wine production to finance, new product development, and marketing and sales.

During her tenure at Supéry, St. Supéry's, Napa Valley estate Cabernet Sauvignons, Sauvignon Blancs, and new Meritage wines earned critical acclaim and many awards for the winery.

Rodeno's life is as wine-focused as her career. As co-founder of Women for WineSense, a national organization promoting wine as part of a healthy, balanced lifestyle, Rodeno continues a long history of involvement in industry-wide issues. She served on the boards of California's Wine Institute and the Napa Valley Vintners' Association (NVVA) in the early '90s, and in 1994 she chaired the marketing committee that governs 85 percent of the NVVA's activity. She is a founding director of the Wine Market Council, an initiative to create a national generic marketing campaign for wine, and she chaired the 1998 Napa Valley Wine Auction, the nation's largest charity wine auction, which raised a record $3.8 million for local healthcare organizations.

"Earning an MBA from Haas made me a better contributor by opening my mind to a holistic view of the wine industry and the world, while enhancing my credibility," says Rodeno. "It was a terrific investment."

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