Vandita Lakhani
MBA 09
MBA 09
Associate Brand Manager
PepsiCo Frito-Lay
Dallas, Texas
PepsiCo Frito-Lay
Dallas, Texas
Internship:
Marketing Intern
Johnson & Johnson Neutrogena
Los Angeles, California
Previous degree:
BBA, Finance/Business
University of Texas at Austin
Job prior to Haas:
Equity Research Associate
Morgan Stanley
New York
Career Goal:
Brand Management
Course Schedule
| Fall 2007 | |
| MBA200C | Leadership Communication |
| MBA200S | Data and Decisions |
| MBA201A | Economics for Business Decision Making |
| MBA205 | Organizational Behavior |
| MBA205L | Leadership |
| MBA206 | Marketing Management |
| MBA294 | Careers in Marketing |
| MBA294 | Careers in Consulting |
| Spring 2008 | |
| MBA201B | Macroeconomics in the Global Economy |
| MBA204 | Operations Management |
| MBA207 | Ethics and Responsibility in Business |
| MBA260 | Consumer Behavior |
| MBA262 | Brand Management and Strategy |
| MBA292T | Strategic Corporate Social Responsibilites |
| MBA299 | Strategy |
| Fall 2008 | |
| MBA252 | Negotiations and Conflict Resolution |
| MBA261 | Marketing Strategy |
| MBA267 | Business to Business Marketing |
| MBA299M | Marketing Strategy |
| Spring 2009 | |
| MBA224A | Managerial Accounting |
| MBA237 | Behavioral Finance |
| MBA265 | Integrated Marketing Communications |
| MBA268B | International Marketing |
| MBA269 | Pricing |
| MBA294 | Wine Industry Speaker Series |
Taking her career from finance to brand management was a "drastic change" for Vandita Lakhani. Her team's first-place finish in the Elite 8 Brand Management Case Competition and her participation in the Wake Forest Marketing Summit gave her real-world experience and a better sense of what brand management is all about.
"Haas fundamentally changed the way I think. I now look at problems, people and situations-personal and professional-from many different angles, and looking beyond the ordinary for ways to create solutions. My biggest takeaway from Haas is that I am a much more strategic thinker."
"I wrote about wanting to switch my career into brand management in my admissions essays. But it wasn't until I had been at Haas for six months or so that I really understood what brand management actually meant."
"Professor Rashi Glazer's core class was my first exposure to marketing. He framed the subject in a totally different way, especially for people who thought marketing wasn't very important. He taught marketing as strategy, which had a big impact on a lot of my classmates, and me."
